The world of event tech solution is constantly evolving, and revolutionizing the way we plan, execute, and experience events.
In 2023 and beyond, it is essential to stay updated on the latest trends and event tech suite that are shaping the industry. These innovations have the potential to enhance attendee engagement, streamline event management processes, and create memorable experiences like never before. In this article, we will explore must-know event technology trends that impact 2023 and beyond.
6 Top Trends in Event Tech Suite
1. Live translation
The rise of virtual events has allowed planners to expand their reach and reach a wider audience with their events. But one of the most difficult factors to overcome is the language barrier.
While English is still the language of choice for event tech solution across the United States. Being able to express ideas in your audience's native language is a valuable way to connect with attendees. Otherwise, they would miss out on the experience entirely if they didn’t speak the presenter’s language.
Until now, organizers have had to rely on outside interpreters to organize meetings and events. In the future, we believe that the reach and availability of live translation tools for digital events will increase, making your business truly global.
What this trend means for event planners
Event planners can invite non-English speakers to their primarily English-speaking event. You can also target groups of participants from other parts of the world.
2. QR codes
Today, however, people are able to interact with actionable content that has never been touched before. If you've been to a restaurant in the past year, you've seen QR codes replace menus and other reusable paper products. Now that people are reaffirming the value of these codes, we think we will see the adoption of this trend.
Another reason for the resurgence of QR codes? You no longer need a third-party app to scan. Smartphones now have access to QR codes via the built-in camera feature.
What this trend means for event planners
QR codes are a great add-on to physical marketing tools such as event flyers, speaker business cards, and event ticket reader postcards. Winning deals also requires a strong landing page, so event planners need to leverage this tool more than ever. Using QR codes also provides seamless event registration in event tech solutions.
3. Virtual reality
“The virtual forum has become a reality,” Fluix marketing manager Maxim Levichev told Social Tables.
He shared his recent experience of events being changed from in-person events to online events during the quarantine period. Rather than renting a possibly costly event tech solution, event organizers sent VR sets to all speakers to create 3D avatars. The event was breathtaking, and those who watched the translation afterward were also impressed with the online composition.
Based on this, Levichev predicts that by 2023 the general public will regularly attend virtual reality events and he will use VR technology for gatherings around the world.
What this trend means for event planners
Event planners have even more event tech solution platforms to engage with attendees. VR headsets aren't yet household appliances, so they're likely to overwhelm your budget. However, this could change as interest and demand grow in the coming years. Consider adding a VR component for VIPs who cannot travel at this time or as an additional experience for digital events.
4. Hologram
Holograms are no longer exclusive to Jetsons. In the future, holograms will be used to impress attendees, educate potential partners, and showcase products to buyers in ways many have never seen before. According to leading video production company Event Works 4D, the company offers holographic 3D mixed reality displays, authentic holographic presentations, and immersive holographic speaker support for events large and small.
What this trend means for event planners
This is one of the trends in event tech solution that offers a variety of uses. From celebrity commercials to award ceremonies to life-size product images, the only limit is your own creativity.
5. Digital Photo Booth
MISGIF Chief Her MISGIF Maker Jessie Whitfield shared an insider perspective on this event tech trend with Social Tables. “The bulk of 2020 sales were bespoke virtual photo the booth experiences,” Whitfield says, adding these are already growing in popularity.
And as event planners continue to recognize the power of video marketing, both online and hybrid events encourage event attendees to share their stories and raise awareness of the cause of what's close to their hearts. Whitfield predicts that demand for virtual video booths will grow even more.
What this trend means for event planners
Capture attendee-branded photos, GIFs, boomerangs, and short videos both on-site and online with a virtual photo booth. This will increase your brand channel engagement. Combined with auto-generated captions and event hashtags, it can also help improve organic search engine optimization.
6. Invitations to Digital Events
In an interview with Social Tables, Paperless Post co-founder Alexa Hirschfeld said that a recent in-network survey found the following event tech solution trends:
40% of hosts send out printed invitations less often than they did pre-pandemic.
30% are more likely to use online invites than pre-pandemic.
59% of hosts believe online invites are more socially acceptable now than they were before the pandemic.
37% are more likely to invite guests to virtual attendance than they were pre-pandemic. Regarding the first three points, Hirschfeld says: “Before COVID-19, paper was a formality for certain types of events, but with the outbreak of the pandemic, online invitation tools have become mandatory for communicating with guests, and we believe the rules and regulations have changed.” Regulations can easily change from day to day.
She also noted that so far this trend seems to be most popular at weddings, bar mitzvahs, and all sorts of hybrid events.
What this trend means for event planners
Event planners can use digital invitations to bring a touch of formality to corporate and upscale private events. It's also great for engaging and pitching your guests before they even arrive at the venue. Digital event invitations also make it easy to record acceptance and food preferences.
Conclusion
The future of event technology holds immense potential for transforming the way we conceptualize, plan, and attend events. As we have explored in this article, the event industry is being shaped by cutting-edge innovations that enhance attendee engagement, streamline event management, and create immersive experiences. From virtual and hybrid events that break geographical barriers to AI-powered chatbots and personalized event experiences, the possibilities are endless.
